A British sex toy shop's ad campaign for a vibrating iPod peripheral has drawn ire of Apple Inc. The vibrating sex toy accessory for the iPod appears to have got Apple's legal team all hot and steamy.
According to a British Tabloid reports, adult store Ann Summers, the seller of "iGasm," has been threatened by Apple with legal action over its advertising posters. Mind you, it is not the `i prefixed name that has bugged Apple, it's mainly the posters they do not like. Those seemingly demean the iconic music player and that has got Apple's goat. The sex toys shop chain recently began marketing the iGasm, which is an egg-shaped device that plugs into the Apple iPod and vibrates at different speeds depending on the volume of the music. The $60 device comes with "two silicone ticklers," as well as a splitter that allows the user to plug in earphones and listen to music at the same time. "Go at it hard and fast with a pounding drum and bass track or chill with the ambient classic," reads a marketing brief for the $72 iGasm, which plugs into any music player and vibrates in sync with the beat. Apple complains that the iGasm ads are a rip-off of its own iPod ads. The iGasm ad features a young woman in her underclothes with her arms crossed over her head, holding her iPod. Out of the player come two sets of wires, one going to her earphones and the other disappearing into her panties, where it presumably is attached to the iGasm. "We hope this request to remove it [the ads] immediately will prevent us having to consider further action," the tabloid quoted a legal letter sent by Apple's lawyers as saying. Incidentally, this is not the first time that Apple has had a run-in with iPod sex toy makers. Last November, it was reported that Apple scuttled a Japanese company's attempts to launch a device called gPod. Apple said the gPod, which has features similar to the iGasm, infringed on its "pod" trademarks.
SOURCE : THE TIMES OF INDIA
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